Strong synonyms for purpose:
When looking at a company, an invention or even a person, I often ask myself, what is its purpose? With companies, sometimes it is obvious which ones have a strong purpose because they share that purpose with their audience through their mission statement and services/products. I often think of companies such as TOMS when I think of companies with purpose. TOMS mission is posted all over their brand for everyone to see. It says, "With every product you purchase, TOMS will help a person in need. One for One." Some companies, however, value purpose within their company, but do not voice it to their customers and audience. In my opinion, this is just the first step. It is vital to have a purpose within your company because that is what brings every individual together to form a tribe with a common goal. So if that is where your company stands, then you are off to a great start, but you could take things to the next level. My question is, why not lay that purpose on your audience so that they can help you achieve your goal while becoming a loyal to your brand? This is where pubic relations comes in. It is our job as public relations professionals to take a company's purpose and spread it around so that their audience hears them loud and clear. Basically, start a movement within and beyond a company. Have a goal, and get everyone to rally around that goal in order to achieve the unthinkable. Message: Have a purpose, give it some wings and let it fly. Plant a seed for all types of relationships and watch them grow, You may be able to have a lone purpose yourself, but it takes a tribe to allow that purpose to blossom. ABOUT ME: My name is Hannah and I love all things public relations. I am a student at Penn State studying public relations with minors in psychology and entrepreneurship, and I am also a pole vaulter for the track team. What I love the most about public relations is that we need it in all areas of the world. I hope to work in a firm or large company after graduation (May 2018) as I know that I can bring creativity, motivation and a go-getter attitude wherever I end up.
0 Comments
Leave a Reply. |
Hannah MulhernAn aspiring PR professional. Archives
September 2017
Categories |